• 04May

    Deserted in the desert

     

    From the fine folks at Arlington Now – the ersatz food truck graveyard on Columbia Pike is described, and, in the comments, the ersatz food truck graveyard is explained:

    Thanks so much for all the interest in sauca and my other trucks. I am opening a sauca restaurant at 4707 Columbia Pike. It will be opened by the end of May. The Meathead and LGM trucks, while wonderful, were taking my eye off the sauca ball, so I decided to sell the trucks and focus on sauca; my original concept. So, as for the property; it is mine; and the trucks are parked there to be sold. So as you can see it is all rather simple and without intrigue. Just an entrepreneur simply making decisions that are in the best interest of the business. I hope this answers all of your concerns and questions but feel free to contact me any time for more info.
    All the best, Farhad

    I wish Farhad Assari the best of luck in starting up the restaurant, for as difficult as setting up a food truck can be, it only gets amplified with a brick-and-mortar establishment. Building codes, electrical systems, drainage, food storage – and, unlike a food truck, you can’t just drive to a new spot if you don’t like your neighbors. Fortunately, he’s got enough revenue-generating advertising built-in with his existing food trucks

    Still, I am surprised by the quick-trigger on Meathead and La Gloria Mexicana. If you thought Paul Reiser’s new show on NBC got yanked in a hurry – two episodes and GONE – then these two vehicles would be the food truck version of Emily’s Reasons Why Not – one and done.

    While the market for mobile flavors from South of the Border has become more crowded with Sabor’a Street and Sol, the carnivoire-based offerings from Meathead were different enough from, well, Carnivoire BBQ and PORC to draw customers.

    The “for sale” signs are a welcome invitation for any enterprising young chef looking to make a name in the world of DC/NoVA street food. The trucks are ready to go – now we just need a daring new concept that hasn’t been done before – I’m thinking CUPCAKES.

    -RAY

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